The match between India and Pakistan in the ICC tournament is not just a cricket match, but it is considered to be the biggest attraction of the global sports economy. According to experts’ estimates, India-Pakistan match in any ICC event generates revenue of about $ 250 million (more than Rs 2288 crore). In such a situation, if this match does not take place in the upcoming T20 World Cup, then its impact will not be limited to the field only, but will directly hit the pockets of ICC, broadcasters and cricket boards. However, ICC has already said that if PCB does not play then it will have to face the consequences. ICC can compensate the PCB for the loss caused by not holding this match. In such a situation, a big financial threat is looming on PCB.
Strained relationships, but why together in a group?
Bilateral cricket between India and Pakistan has been stopped for a long time. The two teams face each other only in multi-team tournaments like the ICC or Asia Cup. Despite this, the thrill of this match is so great that ICC deliberately keeps both the countries in the same group in almost every global tournament, so that the interest of spectators and advertisers remains.
Announcement of boycott of Pakistan and new controversy
This whole matter took a serious turn when the Pakistan government announced a boycott of the proposed India-Pakistan match in Colombo on 15 February. If Pakistan remains adamant on its decision, it may have to suffer the biggest economic loss. Experts believe that there is a huge difference between the annual income of Pakistan Cricket Board (PCB) and the cost of this one match.
Biggest attack on broadcasters, shock to Jiostar
In case the India-Pakistan match does not take place, the ICC as well as the Indian media rights holder Jiostar may suffer huge losses. It is being told that this competition generates advertising revenue of Rs 200 to 250 crore. The cost of a 10-second advertisement slot during this match is around Rs 40 lakh. In such a situation, the cancellation of the match will have a direct impact on the broadcasting deal, especially when Jiostar is already trying to renegotiate its three billion dollar contract with the ICC.
Walkover will give points, but penalty fixed
If Pakistan does not enter this match and a walkover situation arises, then India will definitely get full points. However, the ICC will still have the right to impose financial penalties on the PCB. This decision will be in line with ICC’s policy in which selective participation is considered against the spirit of the tournament.
Big statement of former ICC official
Former ICC and PCB communications chief Sami-ul-Hassan Burney spoke openly on the economic importance of this match. He said, ‘As far as losses are concerned, the cost of an India-Pakistan match is around $250 million i.e. more than Rs 2,288 crore. This includes all economic aspects, not just broadcasters. Pakistan’s annual income is about 35.5 million dollars i.e. 325 crore rupees, so the difference is very, very big.
